Sun Hung Kai Properties (SHKP) has built a strong brand with its commitment to offering the finest properties and comprehensive customer service, along with participation in community and green activities. SHKP recently won the highest honour in the property developer category of the Prime Awards for Brand Excellence, which shows trust in SHKP’s quality and the judges’ recognition of its outstanding performance in corporate branding.

The Prime Awards recognize outstanding branding in over 20 industries. The judges were from the Hong Kong Brand Development Council, Quality Assurance Council and different chambers of commerce. A stringent evaluation was carried out based on reputation, results and achievement, distinctiveness, quality, public image and social commitment and creativity. SHKP was rated highly for its quality properties, comprehensive customer service and clear marketing strategy, ranking top in the property developer category.

SHKP believes in building homes with heart and offering people the best living environments through continuous enhancement of property and service quality. It also lives up to its commitment to corporate social responsibility with educational, charitable and volunteer programmes. SHKP will continue its customer-focused approach to brand excellence in future.